product-based
e-commerce brands
Where women
in e-commerce
thrive.
Sell With Strategy, Sis is my live masterclass on the exact launch strategy behind my 11-year, multimillion-dollar brand. Live Saturday, Nov 14.
Sound familiar, sis?
Building or already selling, it starts with strategy.
Still building
You have the vision, but not the plan.
- "I have the product idea, but I don't know where to start."
- "I don't have an audience yet."
- "I'm scared to launch and hear crickets."
- "I don't want to waste my savings on the wrong moves."
Already selling
You're posting, but nobody's buying.
- "I'm posting every day, but sales don't come in."
- "My sales are up one month and dead the next."
- "I have followers, but they don't convert."
- "I can't stay consistent long enough to scale."
If it was just posting, crossing your fingers, and hoping for a sale, everybody would be rich off Instagram. Whether you're about to launch or ready to scale, you need a strategy, and you need it in the right order.
"You don't need more followers, sis. You need a strategy."
Save My Seat →Early Access
Regular Price
Printed Workbook
Seats
What you'll learn · Live Nov 14
The strategy I still use every time I launch.
Whether you're still building or already selling, I'll walk you through the framework behind my brand, live. It works for fashion, beauty, hair, skincare, candles, accessories, feminine products, and more.
The full breakdown happens live on Nov 14. 💕
More than
information...
It's a blueprint.
Get the complimentary printed workbook during Early Bird access and walk into the masterclass with clarity, strategy, and action steps.
Save My Seat →
Meet your teacher
I didn't know the order either.
I'm Maxie J, a pastor's kid from Inglewood. At 28, I got laid off and used my severance to launch Ellaè Lisquè with six dresses.
Year one, we did about $350K in sales. I had $500 in the bank. That's when I learned that making money and building a profitable business are two completely different things.
I've lost it all and rebuilt it. I built organically for five years before I ran a single ad. Eleven years later, Ellaè Lisquè has done over $20 million in online sales, and I'm still running this exact strategy every time I launch.
I'm not a guru. I'm a working operator. When I was broke, I made a promise on my knees: if God trusted me with success, my success would make room for others to win. This class is me keeping that promise.
“This is the exact strategy I used to build a multi-seven-figure e-commerce brand. ”— Maxie J
Client results
Proof, not promises.
Real numbers from a founder I coached 1:1. Shopify data, unedited.
Gaynelle · Founder, Philthy Rags1:1 client
From $4.3K to $28.4K in 30 days.
One month after implementing the Sell With Strategy framework. Same store, same products, new strategy.
Sales
$4.3K → $28.4K
+576%
Orders
36 → 171
+375%
Conversion
0.67 → 2.34%
3.5× higher
Avg. order
$115 → $152
+31%
Conversion funnel
Individual results vary and depend on your product, effort and market.
Early Bird opens Fri, Oct 16 · 10 AM PT
Early Bird is open
Enrollment is open
Enrollment is closed
Sell With Strategy, Sis
A live masterclass with Maxie J
Pay in full, or in 4 with Klarna or Afterpay at checkout (if eligible) · Instant confirmation
- LIVE masterclass with me · Saturday, Nov 14 · 12 PM PT / 3 PM ET
- The full Sell With Strategy framework, in the order I use it
- Ask me your questions live, about your brand and your launch
- 14-day replay, in case life happens
- Complimentary printed workbook · My Millionaire Marketing Blueprint, shipped to you
- $100 off regular enrollment
Only 200 seats · Early Bird closes at 200 seats or Fri, Oct 30, whichever comes first.
The waitlist gets the enrollment link before the public. Only 200 Early Bird seats.
Enrollment closes Saturday, Nov 14 at 10 AM PT.
Join the list and you'll be the first to know when I teach this again.
Save My Seat →Questions? Email [email protected]. Individual results vary and depend on your product, effort, and market.
FAQ
Questions? I've got you, sis.
When is the masterclass?
We go LIVE on Saturday, November 14 at 12 PM PT / 3 PM ET. It's online, so you can join from anywhere. You'll get your access details by email after you enroll.
What if I can't make it live?
You'll get the replay for 14 days. But come live, sis. The room is where the magic happens, and it's your chance to ask me questions about your brand. 💕
I haven't launched yet. Is this for me?
Then you're right on time. Learn it before your first drop, not after you've burned your savings. I started with six dresses. Today we have over 500 SKUs.
Will this work for my product?
This isn't about clothes. It's about how you launch and sell a product. The framework works for fashion, beauty, hair, skincare, candles, accessories, feminine products, and more.
Can't I just learn this on YouTube?
You absolutely can. I looked at YouTube too, and I was still crying down the Fashion District with a printed Google list, not knowing what any of it meant or what order I needed it in. It took me 11 years and hundreds of thousands of dollars in mistakes to learn the order. This is the order.
I don't have enough followers.
You don't need more followers. You need to make money from the ones you already have. I've seen brands with 100K followers that can't convert. One of my 1:1 clients went from $4.3K to $28.4K in 30 days with the same store and the same products.
I don't have money for ads.
Good. Don't run them yet. I built organically for five years before I ran one paid ad. This class is about the strategy that works before you ever pay for traffic.
I don't have time.
I started this business while working full time and taking care of someone full time. You don't need more time. You need a system.
$397 is a lot.
Yeah, it's a lot. I also walked away from a $150,000 store investment because it was the wrong move. If this saves you one bad inventory order, one bad agency, or one bad marketing move, it's done its job.
What's the difference between Early Bird and regular?
Early Bird is $297 (instead of $397) and includes a complimentary printed workbook. It's for the first 200 women only, and it closes at 200 seats or Friday, Oct 30, whichever comes first. After that, enrollment is $397.
When will my workbook ship?
Early Bird workbooks ship in batches twice a week, so yours arrives before class. The last ship date is November 2.
I've been burned by courses before.
Me too. An agency once owned my pixel. That's why I teach you to own your data and vet everyone, including me. This is the exact launch process I still run at Ellaè Lisquè every time we launch, and it's live, so you can ask me.
Can I get a refund?
All sales are final. You get your access details right after you enroll. If you can’t make it live, you’ll still get the replay for 14 days. Have a question before you enroll? Email [email protected].
What happens after I enroll?
You'll get a confirmation email right away with your access details, then reminders before we go live. Don't see it? Check your spam or promotions folder, or email [email protected].